PREMIUM opens its Madrid facility to host Aluvision Innovation Day.

PREMIUM is the only official Aluvision Rental Partner in Spain and Portugal. This exclusive status represents more than just a commercial agreement; it entails dedicated physical inventory, a specialized technical team, and logistics operations already established at the peninsula's major exhibition centers—including Fira de Barcelona, ​​FIL, CCL, IFEMA, CCIB, Fibes Sevilla, and BEC Bilbao. We wanted our visitors to see this firsthand, right in the facility where we prepare the projects that are subsequently assembled at the Iberian Peninsula's most important trade fairs.

Because at PREMIUM, we believe that the best presentation is reality. And that reality is our facility, our inventory, and our team.

Ephymere: limitless design, tool-free execution

The event centered on Ephymere, our rental line featuring Aluvision-system aluminum design structures for creating temporary spaces. José León, PREMIUM’s Commercial and Marketing Director, presented the line’s 360º offering: 3D conceptual design, production, assembly, and dismantling—all managed through a single point of contact.

The Aluvision system features over 500 catalog items—frames, doors, connectors, lights, corners, covers, and accessories—and enables the assembly of complex design structures without tools, reducing assembly time by up to 50%. It is 100% recyclable and reusable. But above all—and this is what we love to demonstrate—it does not limit the final design; it makes it possible.

The event’s core message was clear: when someone in Spain or Portugal needs to rent Aluvision with genuine guarantees, PREMIUM is the answer. Not just because it says so on paper, but because the stock is here, the team is here, and the facility where we welcome our visitors is the very same one from which we operate every day.

Real-world cases: what the Aluvision system can do

The best way to understand the potential of Ephymere design structures is to see them applied in real-world projects. For this reason, the session included two specific case studies demonstrating the scope of the system:

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A project with highly demanding aesthetic standards and extremely tight assembly schedules. PREMIUM supplied the installation team with Ephymere design structures that integrated seamlessly with wood finishes, creating a space with a distinctive visual identity and a level of finish that rivals traditional construction.

This project demonstrates something fundamental: the Aluvision system does not dictate the design; it supports it. The final result is determined by the client, the architect, or the designer. We provide the structural foundation, the speed of assembly, and operational reliability. If you didn't know there was an aluminum system underneath, you wouldn't even notice it.

New: PREMIUM now in Lisbon too

Aluvision Innovation Day also served as the venue for announcing the launch of our own operations in Lisbon. After years of working in Portugal as an Aluvision Rental Partner, PREMIUM is taking the next step: establishing a local team in the Portuguese capital with the same technical and logistical capabilities we have in Spain.

Aluvision’s exclusive coverage in Spain and Portugal now includes a physical presence in both markets—a natural step for a company that has spent years working at the most important trade shows and events across the Iberian Peninsula.

What was the day like at PREMIUM?

Beyond the presentations, the goal of the Aluvision Innovation Day was to spark genuine conversation between the attendees and the PREMIUM team. And that is exactly what happened.

The sales team's perspective

Ernesto Gutiérrez, our Sales Representative for the Central Region, was the natural host for the event. For him, the format was key: resolving matters in person that would normally require several rounds of emails. Visitors were able to discuss specific projects, view actual stock levels, and finalize conversations that would have taken weeks in a different context.

Preparation began months in advance. We focused on identifying the right attendee profile, ensuring every visitor found an answer to their specific needs, and structuring the event to be truly useful—not just engaging. The outcome confirmed that an open-house format at our own facility is the most effective way to showcase what Ephymere can do.

The product team's perspective

Raúl Fanlo, an Ephymere product specialist, led the technical portion of the event. Demonstrating on-site how the structures are assembled, which product references are available, and how they can be combined to create complex design spaces is something no catalog can replicate.

Questions from attendees confirmed what we already knew: the industry is ready to incorporate the Aluvision system into its projects. What they needed to see was a Rental Partner with actual stock, an in-house technical team, and genuine responsiveness in Spain and Portugal. And that is exactly what PREMIUM demonstrated to them.

The Aluvision Innovation Day was far more than just a presentation event. It was a demonstration—held at our own facility and led by our own team—that PREMIUM possesses the capacity, stock, and expertise to be the go-to partner for assembling Ephymere design structures in Spain and Portugal.

Thank you to everyone who visited us, to Aluvision for their trust and collaboration, and to the entire PREMIUM team who made this day possible.

Are you interested in our proposal? Contact us and discover everything Ephymere can do for your spaces.